Dr. King did not have a plan, he had a dream. 1 Corinthians 13 ejects the stalwarts of faith and hope in favor of love because faith and hope do not "abide" and love does. Do not try to sell what we do or how we do it. They are trivial. Why we do it is important.
Our passion. That is what is important. Hire someone who believes as we believe. Do not hire someone who does what we do or how we do it.
So, what about communication itself. Why do we care about it? We love to create communication devices that add something to the mix of communication. Something unexpected. Something novel. A shift in what is possible in communication. What we do and how we do it is interesting for this reason and only for this reason - the why of communication ideas.
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